Press Release: IICRC Details Transition to Original Name

For Immediate Release

IICRC Details Transition to Original Name Name change recognizes past, advances future (VANCOUVER, Wash.)- April 22, 2012 - The Institute of Inspection, Cleaning and Restoration Certification (IICRC) released today additional details surrounding the transition to return its name to the IICRC, keeping the cleantrust as the service mark of the organization.  The decision to return to the IICRC was voted on by the board of directors on March 16, 2012. Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer-facing materials, allows the organization to build on its more than 40-year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries.  The IICRC will continue to issue certifications, write and promote standards, and approve schools and instructors.  All industry communications will refer tot he organization as the IICRC. As a service mark of the IICRC, the cleantrust should be used by Certified Firms and technicians on all consumer-facing materials.  Using the cleantrust logo as a service mark will enable more name recognition and end-user awareness outside the industry, which has been cited by registrants as one of the organization's greatest challenges.  With the cleantrust logo and patches, IICRC technicians will be easily recognizable as consumers look for and trust symbols of technical proficiency and high ethical standards. All cleantrust materials previously purchased for end-user recognition or communication may continue to be used.  Moving forward, whenever the cleantrust is listed, it will be noted that it is an IICRC program, linking the two together. "We've heard feedback from registrants and feel the combination of IICRC and the cleantrust, an IICRC program, will help our organization honor its position in the industry while generating increased end-user awareness," said Darrell Paulson, IICRC chairman.  "We're poised for growth as we move into the future with open lines of communication and an opportunity to market ourselves beyond the industry." The IICRC will retain the use of the updated logo, which represents the strength and breadth of the organization.  Updated materials with the new IICRC logo and design will roll out gradually in the coming months.  The website has been redesigned according to these guidelines on the website and is now live at www.iicrc.org For questions and additional information about when to use the IICRC logo and when to use the cleantrust service mark for end-users, download a copy of the IICRC's brand guidelines on the website or contact headquarters at (360) 693-5675 or info@iicrc.org. About the IICRC The IICRC is an international, ANSI accredited standard development organization (SDO)that certifies individuals in 20+ categories within the inspection, cleaning and Restoration industries.  Representing more than 54,000 certified technicians in 22 countries, the IICRC, in partnership with regional and international trade associations, represents the entire industry.  The IICRC does not own school, employ instructors, produce training materials, or promote specific product brands, cleaning methods or systems.  To know if a technician has received proper education and training, consumers should look for the cleantrust patch and logo, the service mark of the IICRC. ### Links for more information: Message from the Chairman FAQs

A big thank you to CRA's Combined Claims Conference booth sponsors

CRA represented its members to the insurance claims industry at the Combined Claims Conference on March 13-14 in Long Beach, CA. The Combined Claims Conference (CCC) is a two-day program offering continuing education for independent adjusters, attorneys, investigators, and brokers.

A big thank you to our Combined Claims Conference booth sponsors:

The event proved to be a valuable networking experience!

What's New with CRA

Submitted by Jennifer Germond

The Cleaning and Restoration Association (CRA) is excited to announce the development phase of its new Mentorship Program. 

This unique professional development program will be a free service available to CRA members, offering the opportunity to assist others or to be assisted by a mentor. Look for details to be released soon on the CRA website. 

Our last regional meeting was a huge success. Cory Chalmers of Hoarders spoke to a packed room on "Hoarding and Biohazards." New meeting dates and topics are in the works and coming soon.

Connections in Florida is right around the corner. CRA members receive a $100 discount. Be sure to select the CRA box when registering. 

Coming up in April:

• April 11-13, WRT, North Highlands, CA
• April 17-20, AMRT, Santa Fe Springs, CA
• April 23, Meet the Experts, free webinar
• April 26-27, Contents Processing and Pack Out, Santa Fe Springs, CA.

Look for additional courses to be added to our Jacksonville, FL location soon.

Please visit www.CRAssociation.org/Training-And-Events for course details/registration.

Textile Tour at U.C. Davis

On the 13th of this month, Steve Marsh of Be Competition Free and Doug Kuehne of King's Carpet Service hosted a Textile Tour at U.C. Davis. The tour introduced guests to the latest information on new textiles and fiber development. Attendees were given a tour of the U.C. Davis textile lab and also met UCD textile professors.

The tour proved to be informational and a great networking experience.

IICRC Board Votes to Return to Original name

IICRC release 3.19

IICRC Board Votes to Return to Original name

Keeps clean trust as the consumer-facing service mark

(VANCOUVER, Wash.) – The Institute of Inspection, Cleaning and Restoration Certification (IICRC) announced today that the Board of Directors has voted to return the formal name of the organization to the IICRC, keeping cleantrust as the service mark of the organization. The full details surrounding the transition will be announced at the Certification Council on April 22, 2012.

“We’ve heard the feedback from registrants over the past few months and considered many options,” said IICRC Chairman Darrell Paulson. “Ultimately, the board has decided to use the IICRC as the main brand and use the cleantrust as a service mark. This allows us to honor the 40-year history of our organization, while also working to gain more awareness with end-users. We are still working through all of the details and we thank the inspection, cleaning and restoration community for their patience during this process.”

The IICRC will retain the use of the updated logo, which represents the strength and breadth of the organization. The shape reflects a globe, symbolizing the IICRC’s international status. And like the organization, the logo is made up of many different parts that are working together in a unified pattern, depicting an organization that is deep in knowledge.

“Together, this powerful brand combination of IICRC and the cleantrust, will enable us to constantly work towards our mission of identifying and promoting an international standard of care that establishes and maintains the health, safety and welfare of the built environment,” said Paulson.

Updated materials with the new IICRC logo and an updated design will gradually rollout in the coming months, including ID cards, brochures, introductory video and a new website.

(Source)

Upcoming Conference & Events

Come visit the Cleaning and Restoration Association (CRA) at the CRA booth #210 at this year's Combined Claims Conference in Long Beach, CA. 

The Combined Claims Conference, or CCC, runs from March 13-14 and is a great opportunity for the Cleaning and Restoration Association to represent our members and help to make them more accessible to the insurance claims industry. 

Upcoming events

• March 1-2: Meth Lab Cleanup, Santa Fe Springs, CA
• March 7-9: WRT certification course, Santa Fe Springs, CA
• March 12: Meet the Experts Free Webinar, online
• March 13-14: Combined Claims Conference (CCC), Long Beach, CA
• March 19-21: Applied Structural Drying (ASD), Rancho Cucamonga, CA
• March 28-30: WRT certification course, Phoenix, AZ
• April 2-5: AMRT certification course, Phoenix, AZ
• April 17-20: AMRT certification course, Santa Fe Springs, CA
• April 23: Meet the Experts Free Webinar, online
• April 26-27: Contents Processing & PackOut, Santa Fe Springs, CA

Please visit our website, www.CRAssociation.org/Training-And-Events.

CRA Presents: Meet the Experts: What Do You Say? Part 2

The panel will cover "part 2" of the "scripts" they use to talk with consumers. Find out what successful cleaners say on the phone when selling a job, making a quality check call, or returning a complaint call.  

What do they say to greet customers at the house? to up-sell protector and other add-on services?

What a cleaner says to pre-qualify a job can make a huge difference in customer satisfaction. Our esteemed panel will share their secrets!

Panel Discussion: This panel of experts will lead the discussion based on their over one hundred years of combined hands-on experience:

Bill Corridan , Prestige Carpet Care in Silicon Valley, CA 

Jessika James, Prochem Systems Educational Manager 

Roby Harris, Twice as Nice in Shasta Lake, CA

Doug Kuehne, King's Carpet Care in Lodi, CA  

More information & registration