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IICRC
Details Transition to Original Name
Name change
recognizes past, advances future
(VANCOUVER, Wash.)- April 22, 2012 - The Institute of
Inspection, Cleaning and Restoration Certification (IICRC) released today
additional details surrounding the transition to return its name to the
IICRC, keeping the cleantrust
as the service mark of the organization. The decision to return to
the IICRC was voted on by the board of directors on March 16, 2012.
Keeping the official
name of the organization IICRC, while using the cleantrust,
an IICRC program, in consumer-facing materials, allows the organization to
build on its more than 40-year history of identifying and promoting an
international standard of care for the cleaning, restoration and inspection
industries. The IICRC will continue to issue certifications, write
and promote standards, and approve schools and instructors. All industry
communications will refer tot he organization as the IICRC.
As a service mark of the IICRC, the cleantrust
should be used by Certified Firms and technicians on all consumer-facing
materials. Using the cleantrust
logo as a service mark will enable more name recognition and end-user
awareness outside the industry, which has been cited by registrants as one
of the organization's greatest challenges. With the cleantrust
logo and patches, IICRC technicians will be easily recognizable as
consumers look for and trust symbols of technical proficiency and high
ethical standards.
All cleantrust
materials previously purchased for end-user recognition or communication
may continue to be used. Moving forward, whenever the cleantrust
is listed, it will be noted that it is an IICRC program, linking the two
together.
"We've heard feedback from registrants and feel the combination of
IICRC and the cleantrust,
an IICRC program, will help our organization honor its position in the
industry while generating increased end-user awareness," said Darrell
Paulson, IICRC chairman. "We're poised for growth as we move
into the future with open lines of communication and an opportunity to
market ourselves beyond the industry."
The IICRC will retain the use of the updated logo, which represents the
strength and breadth of the organization. Updated materials with the
new IICRC logo and design will roll out gradually in the coming
months. The website has been redesigned according to these guidelines
on the website and is now live at www.iicrc.org
For questions and additional information about when to use the IICRC logo
and when to use the cleantrust
service mark for end-users, download a copy of the IICRC's brand guidelines
on the website or contact headquarters at (360) 693-5675 or info@iicrc.org.
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About
the IICRC
The IICRC is an
international, ANSI accredited standard development organization (SDO)that
certifies individuals in 20+ categories within the inspection, cleaning and
Restoration industries. Representing more than 54,000 certified
technicians in 22 countries, the IICRC, in partnership with regional and
international trade associations, represents the entire industry. The
IICRC does not own school, employ instructors, produce training materials,
or promote specific product brands, cleaning methods or systems. To
know if a technician has received proper education and training, consumers
should look for the cleantrust
patch and logo, the service mark of the IICRC.
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Links for more information:
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