Residential and Commercial Marketing Techniques August 5th in Sacramento

CRA is excited to announce our first ever marketing seminar with Jeff Cross.

Jeff Cross, senior editor of Cleanfax magazine, is bringing a fantastic, high-level marketing seminar to the Sacramento, CA area on Friday, August 5.

Residential and Commercial Marketing Techniques
Specifically for the carpet cleaning, disaster restoration
and contract cleaning industries.

Where:
Restoration Consultants classroom
3284 Ramos Circle
Sacramento, CA 95827
(916)736-1100

When:
Friday, August 5, 2011 Time: 8 a.m. - 5 p.m.

Details:
This event qualifies for 1 IICRC continuing education credit!
Cost is $249 per person, $149 each additional/same company

We will show you how to:
• Get top position with Google, and make the search engines find your company first!
• Utilize the Internet to your marketing advantage
• Write press releases to promote your company
• Build your newsletter and referral program
• Master the art of “cold calling” for new customers
• Build the best website that attracts customers
• Write ad copy that brings in the best customers and much, much more!

Bonus! Each attendee will receive a USB flash drive that contains all types of videos, books, forms, presentations, and much more.

More information

Download the registration form (PDF)

Questions about Registration? Please call Jennifer at 916-736-1100, x310 or email jgermond@crassociation.org. You can also reach Jeff Cross at jcross@ntpmedia.com.

Member Spotlight:: Property Restoration Services

Property Restoration Services division of DMC Construction is helping raise money for the American Red Cross of Monterey Bay! For each new "like" they get on their Facebook page, they will donate $1 to their local American Red Cross.

Property Restoration Services is a 24-hour rapid response team standing ready to assist day or night when disaster strikes. We handle everything from water extraction, structural drying, and mold remediation to smoke removal, professional cleaning, area deodorizing and complete property restoration. Covering the Monterey, San Benito and Santa Cruz County, we’re there when you need us, restoring life when disaster strikes.

Help raise money for the Red Cross by getting social with Property Restoration Services. While you're at it, be sure to "like" CRA's Facebook page as well!

Plan Ahead! Connections Convention Las Vegas happens September 7-9

The 2011 CONNECTIONS Convention and Trade Show is returning to the Las Vegas Hilton on September 7, 8 & 9, 2011 and will again feature THE EXPERIENCE - the industry's biggest and best interactive, hands-on trade show event, featuring all the industry's best and brightest.

Don't miss your chance to see, try out and learn about all of the latest and most advanced equipment, tools and procedures available in our industry today. You’ll discover new research, the most up-to-date information and useful tools to help distance your company from the competition and provide you with the education and opportunities you need to grow your business.


Stop by the CRA booth and attend a special hospitality event for members (details to come).

Register Today or Join CRA to receive $100 off the CONNECTIONS Convention in Las Vegas!

Central California Cleaning Supply hosts CRA's WRT course

This week's WRT course (May 4-6, 2011) is being held at Central California Cleaning Supply in North Highlands, CA. The course is being taught by Jim Holland.

The WRT course (Water Damage Restoration Technician with Drying Contaminated Buildings) is a unique three-day program that concentrates on drying structures without spreading contaminants. This course incorporates all the information from the IICRC Water Restoration Technician (WRT) exam with an adaptation for contamination. This training provides restorers with valuable decision making skills when deciding to proceed with a job that has limited or no mold insurance coverage. Being able to continue on a water-loss without delays limits microbial growth which in turn reduces the cost of remediation, ALE and business interruption. Insurance companies will be more likely to hire restorers that can provide prompt cost-saving services which give your company a marketing advantage.

Visit the CRA website for upcoming training & events.

So-Cal Regional Meeting - Speaker: "The Restoration Lawyer" Ed Cross

Southern California Regional Meeting
May 26th 2011
Location: Abatix Corp., 10051 Painter Ave
Santa Fe Springs, CA 90670
10:30am-2:00pm
*CRA Members & Non-Members Welcome*

The Cleaning and Restoration Association would like to invite you to our Southern California Regional Meeting on Thursday May 26th for a 2.5 hour presentation by Ed Cross, the "Restoration Lawyer." Lunch will be provided.

CUTTING EDGE LEGAL STRATEGIES FOR THE RESTORATION PROFESSIONAL

By Edward H. Cross, Esq.

A lively, interactive look into new legal issues that have arisen in the restoration industry and innovative strategies to avoid them, including:

*Aggressive collevtion strategies
*How to turn up the heat on a customer who pockets insurance proceeds
*Strategies for getting mortgage companies to release insurance drafts
*Contract drafting to help you get paid and keep you out of court
*Mold Litigation: alive, dormant or dead?
*New regulations for Mechanic's Lien procedures
*Risk Management in the New Age of Restoration

...and much more!

Upcoming WRT Course - May 4th-6th 2011

Join us May 4th-6th for the Water Damage Restoration Technician course - we are holding this course at a NEW location!!

Register Here

The WRT Course is a unique three-day program that concentrates on drying structures without spreading contaminants. This course incorporates all the information from the IICRC Water Restoration Technician (WRT) exam with an adaptation for contamination. This training provides restorers with valuable decision making skills when deciding to proceed with a job that has limited or no mold insurance converge. Being able to continue on a water-loss without delays limits its microbial growth which in turn reduces the cost of remediation, ALE and business interruption. Insurance companies will be more likely to hire restorers that can provide prompt cost-saving services which give your company a marketing advantage.

Regular Registration:....................................................$445/person
Early Registration (14 days prior):............................ $395/person
CRA Member Regular Registration:.......................... $395/person
CRA Member Early Registration (14 days prior).....$345/person

Continuing Education Credits: AmlAQC 21 CE Credits; IICRC Either 2 Cleaning/Restoration or 1 Mold CEC

Course being held at a NEW LOCATION:
Central California Cleaning Supply
3487 Orange Grove, Unit D
North Highlands, CA 95660

CRA's Northern California Regional Meeting - MARCH 25th!

CRA's Northern California Regional Meeting
Date: March 25th
Time: 8:30am - 1:00pm
Location: 3284 Ramos Circle
Sacramento, CA 95827

**Lunch Included**

The Cleaning and Restoration Association is putting on a Regional Meeting as a half-day workshop. At this workshop you will learn valuable marketing and business development skills and tips to improve your company's profits.

Learn how to:

-Turn your staff into a Championship Team
-Take your business from invisible to Successful
-Blast through any sales objection with ease and confidence
-Change a negative perspective in 30 seconds or less

PRICING:
CRA Members $20 per person
NON-Members $35 per person

Click Below to Register:

http://www.crassociation.org/pdf/RegionalMeeting2011.pdf